The package that
moved its product upscale
Situation
A restaurant client of HAVI Global Solutions wanted to offer a premium coffee product, and needed new packaging to convey a premium image. In doing so, the client had to maintain its high standards for customer safety and operational functionality.
HAVI Global Solutions Strategy
- Leveraged consumer and operational research to understand the needs of both client and consumers
- Developed best-case technical requirements
- Collaborated with supply partners to engineer a unique solution
Results
- Unique, paper-wrapped foam cup delivered the best of both materials: keeping coffee warmer longer and producing high quality graphics
- Established new promotional packaging capability
- Delivered higher customer satisfaction for our client than previous coffee items
- Earned HAVI Global Solutions the Innovation Of The Year Award across the client’s entire worldwide supplier base
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