Jill Ahern, Sr. Director, Consulting Services, Packaging Technology Integrated Solutions, talks about packaging design as the inherent tension that spews forth from the intersection of art and science. Jill emphasizes the importance of understanding how packaging design can be as important as an ad campaign in defining the consumer experience and establishing loyalty. When we strike the right balance between form, function and brand alignment, it gets us closer to what consumers really want.
Jocelyne Ehret, Director, Packaging Technology Integrated Solutions, talks to Manufacturing Today Europe about the three common myths relating to packaging that perpetuate confusion and misunderstanding of packaging’s primary function.
In this age of technology and globalization, brands are constantly looking for ways to remain relevant without losing their core values, and connect with their audience via a multitude of touch points. On the one hand, the competitive survival instinct demands harnessing the data being collected every millisecond across countless points; on the other hand, brands must keenly observe the line separating the consumer’s personal space, which may vary depending on individual touch point. To read more, please check out our latest marketinsights - the Winter 2014 issue.
Leveraging the results of the 2012 and 2013 State of the Foodservice Supply Chain study, its deep industry knowledge and experience managing some of the world’s largest quick service restaurant (QSR) supply chains, HGS, with Technomic, developed the only supply chain maturity model focused exclusively on the foodservice industry, the HAVI Global Solutions Foodservice Supply Chain Maturity Model. The Model provides a framework to chart the progression of restaurant supply chains from rudimentary, insular functions lacking process formality and visibility to highly integrated, adaptive business units that help drive sales, deliver strategic insight and create shared value.